HiPSTER WAVE

A New Bar Set for Project Ethos
Three events in one push the envelope of exposure, entertainment and innovation

Los Angeles, CA – Project Ethos reached new heights Tuesday night with a cultural juggernaut of fashion, music, live art, and celebration for buyers, media and consumers – all captured on film.

The night began with an invite only meet and greet for participants to connect to industry guests like Women’s Wear Daily (WWD), Racked LA, Yahoo News, NBC, CA Apparel News, Magnet Showroom, Directives West, and Doneger Group among many more. Shortly after the meet and greet, over 1,200 attendees swarmed into the Avalon to witness live art installations from LabArt Gallery’s Sand-One, Jules Muck, and CYRCLE.

Without delay, the first runway show was underway with Luis Mendoza & Yesica Medina (LUICA), Ermelinda Manos (Ermelinda Manos), Janean Johnson (JaJo Couture), Wen Guo (Boditecture), and Danielle Pettee (Danielle the Dress Maker). LA based Hyper Crush took to the stage and hyped the crowd with their electro pop vocals and hard hitting club beats. Moments later, Melissa Velia (Melissa Velia), Edita Bandaryan (Edita Collection), Regina Marie Woods (G. Marie), Catherine Furio (Furio Apparel) and Johana Hernandez (GLAUDI by Johana Hernandez) graced the runway. It truly was a non stop version of Project Ethos that guests have been waiting for.

Partnering with Los Angeles based production studio United Motion Entertainment, Project Ethos had the cameras rolling for weeks leading up to and the day of the event. It truly was a production within a production. Episodes of behind the scenes and show footage will be released on ProjectEthos.TV in the coming weeks.

After the main event, an electric after party with Audi, Jin & Quinn, The Seems, an encore runway show and live art from James Haunt, kept attendees entertained into the late night hours. Haunt was energetic on stage painting models into a canvas created optical illusion.

More spectacular video from Michael Clarke.

For their Fall Collection Jiberish (jiberish.com) decided to venture outside of their traditional lookbook and create a video to showcase a few pieces through film.

I am a former Jiberish athlete who now does freelance video work out of NYC. Jiberish asked me to create a short that captures the vibe and style of some of their good friends wearing their favorite Fall 2011 pieces on a classic autumn day in Denver.

Song is “The World” by Charles Bradley

It was really, really bad. I had high expectations of Kanye because he always looks so pulled-together and seems to be a genuine fan of fashion. I think he would have done better with a men’s line possibly. His women’s line was trashy and expensive at the same time, boobies were hanging out all over, and he managed to make even the smallest model look like she has a weight problem. No woman would want to wear any of these looks, ever. I’m not really sure what he was doing here, but hopefully he never does it again. He should probably stick to music and designing his own outfits.I have included some of my least favorite looks.

The Lightning In a Bottle Festival presented by The Do Lab just finished, and we got a bunch of photos from the event. There was as much eye candy as there was ear candy. Speaking, of course, about the attire people were wearing. Videos from the event that overlap the period some of the photography was taken are forthcoming.

While I was looking up the topic of Spring fashion, I came across an article entitled, “Spring Essentials for under $500.” $500? Really? For one article of clothing? While I can understand buying one designer piece for $500, there is no way that the average person can afford this, so I decided to summarize the tips in this article.

1. Stripes – personally, I believe that stripes are in fashion, regardless the season; but, I have noticed a lot of really cute pastel striped shirts and tank tops lately. I saw some at Forever 21, I think they were like $10.

2. Color blocking – similar to stripes, but with larger chunks of color. Very cute and looks good on everyone.

3. The return to preppy fashion – although I’m not sure that preppy fashion went away, I think that the emphasis here is on tailoring. Everyone looks better when their clothes fit properly.

This article also mentions neon. I hate neon, I can really not stress that enough. Neon is awful and makes you look like a clown. Sometimes I see young kids (like 13 or 14) wearing it and it looks sort of cute on them, but I don’t believe that neon is ever a successful look for an adult.

Denim is also big for the Spring, like always, but especially colored denim, so mix it up. Maybe try some green jeans.

Photo via fleur daily.

Most of all, enjoy the sunny, warm weather.