Just in time for Valentine’s Day, the Swatch Love Collection.

Wear your heart on your sleeve with two adorable Original Gent watches. Catch My Heart is ruby red and features a small white figure, emerging from a scarlet rose sketched on the dial. To give love an extra chance, the red silicon strap also bears the words “Only you!” Positioned just beneath the dial, near the beating heart of the watch, the message hugs the wrist.

It is also time for romance with Lovely Mine, the second Original Gent, with its delicate pink design. The pink dial is home to a cute character in a rabbit costume, the ears of which join to form a heart shape. The little guardian of feelings kept secret becomes the messenger and whispers the sweetest words to the chosen one. The pink strap confirms the tender declaration with “I love you!” written below the dial.

The Swatch Love Collection is completed with stainless steel 316L bijoux, embellished with faceted red crystals. The Glamorous Love trio comprises a heart pendant nestled in steel, which dances on a delicate chain; a simple, pure ring studded with tiny hearts that sparkle with incandescent light; and a set of heart-shaped earrings. The bijoux flash with fiery red, like love.

We’ve always known Swatch for their high-quality, durable watches, but style and holiday spirit are also brought to the table for the Swatch Love Collection. Following are a few links for browsing // purchasing the watches that tickle your fancy or you think would make a good gift for your sweetheart this year, as well as a gallery of photos of these cool timepieces. You can count on the same durable quality for Swatch’s ever-growing catalog of jewelry.

Lovely Mine ($60)
Catch My Heart ($60)
Glamourous Love Jewelry

Here is a brand new Swatch collection, with a new stylish design that has a lot of people talking. And this watch is just in time for the 2012 Olympics.

SWATCH DRESSES UP FOR LONDON 2012

Swiss fashion watch and jewelry maker Swatch kicks off the new year with a very stylish pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012. Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these stylish Gents merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette that’s sporty on the one hand and elegance on the other.

Olympic Brown: http://bit.ly/OlympicBrown
Olympic Blue: http://bit.ly/OlympicBlue

Kick off the New Year in style. Swatch presents three limited edition watches perfect for any stylish wrist: the bold Year Of The Dragon, the sporty Recognize Me and the celebratory Lucky Snow. At $100 or less, these watches blend affordable Swiss-made luxury. More info on each model below.

Year Of The Dragon:

Swiss fashion watch and jewelery maker Swatch takes great pleasure in celebrating the Chinese New Year. Coming up soon (starting January 23rd, 2012) is the Year of the Dragon, one of the most lively and colorful signs of the Chinese animal zodiac, and is the key symbol of Chinese Spirit. The Year of the Dragon watch features an intricate and graceful Chinese dragon, drawn in blue on the white ground of the silicone strap, taking inspiration from classic Chinese-style blue and white porcelain. The dial complements the dragon with a delicate ornamental blue grid drawn on a white background. A blue dragon appears on the special packaging, too, ready to bring good fortune to everyone in the year ahead.

Price: $65.00
Link to buy.

Recognize Me:

Swiss fashion watch and jewelry maker and partner of the TTR World Snowboard Tour Swatch presents Recognize Me, a rugged New Gent dedicated to the 2011/12 TTR World Tour season and its fabulous riders and fans. Based on the winning design for this season’s TTR World Tour Champion trophy, the black and white beauty features a fingerprint in white on the dial and the six o’clock side of the solid black silicone strap. The 12 o’clock side of the strap is entirely black with a solid black silicone loop featuring the official TTR logo in white.

Earlier this year, Swatch announced the winner of the Swatch Art Rules Design Contest. An international jury chose a design by Chi Fong Leong, a design student at Central Saint Martins in London, from more than 1,000 contest entries submitted by artists and designers from 45 countries. The winning design is featured on the TTR World Tour Champion trophy, which will be presented to the male and female World Tour Champions at the conclusion of the 2011/12 season, and is responsible for the watch’s fabulous, “winning” look and feel. Recognize Me is presented in its own, specially designed sleeve.

Swatch has been involved in snowboarding since the 1980s, and since 2007 has partnered with the TTR World Snowboard Tour, a non-profit organization aimed at establishing snowboarding as a major global sport.

Price: $70.00
Link to buy.

Lucky Snow:

Swiss fashion watch and jewelry maker Swatch presents Lucky Snow a limited edition watch celebrating Shanghai, one of the world’s most dynamic and exciting cities. Presented in special packaging in a limited and numbered edition of 7,777, Lucky Snow comes all decked out in a plush, royal red. Special packaging sets the stage for the celebration, evoking the sights and sounds of Shanghai against the spectacular Pudong skyline.

In a playful contrast to all the bright lights and big-city noise, Swatch has added a more traditional touch, a Chinese pagoda. The pagoda is enclosed within a decorative snow globe that snaps onto the watchcase over the dial, transforming this colorful Gent into a charming bracelet for the holiday season.

Price: $100
Link to buy.

Swatch has released these pretty awesome touch watches that merge the company’s watchmaking reliability with touch technology. Seems like more and more we’re gravitating towards replacing buttons with touch-sensitive technology. It’s probably a step in the right direction.

The more bottlenecks we can eliminate in striving towards making the integration of life and technology seamless, the better our lives will be. That idea is probably at least worth considering, unless you’re anti-technology or afraid of the unknown, which you’re neither. Right?

Swatch Holiday 2011 Collection

Swiss fashion brand Swatch presents Swatch Touch 2011, a colorful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons.

Swatch Touch 2011 models give touch-screen access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls—no pushbuttons—and can activate the screen’s built-in backlight to assure readability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch’s 2011 curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch. Ergonomic in every detail, the smooth integration of the watch head and strap makes Swatch Touch 2011 a real pleasure to wear.

By far the biggest numerals on the Swatch Touch 2011 screen are the seconds: animated like the seconds hand on an analog watch. They are constantly changing, alive, giving rhythm and a pulse to life in the digital age. They are, in fact, the “heart” of the watch—Swatch on the move.

Swatch Touch Black, Swatch Touch Camouflage, Swatch Touch Pink, Swatch Touch Blue, Swatch Touch Purple and Swatch Touch White are all $140 each.

Purchase: bit.ly/SwatchTouchholiday

If you like to read your music videos, here’s a video that makes sense of the “Be Stupid” Diesel ads. The clip features “Honeytrap” from We Have Band.

We’ve heard of Piano Scarves, like the one in Fast Times at Ridgement High, but piano bracelets? Does wearing a piano accessory show that you’re more musically-inclined than the next person or should it be accepted at face value?