HiPSTERWAVE

Just in time for Valentine’s Day, the Swatch Love Collection.

Wear your heart on your sleeve with two adorable Original Gent watches. Catch My Heart is ruby red and features a small white figure, emerging from a scarlet rose sketched on the dial. To give love an extra chance, the red silicon strap also bears the words “Only you!” Positioned just beneath the dial, near the beating heart of the watch, the message hugs the wrist.

It is also time for romance with Lovely Mine, the second Original Gent, with its delicate pink design. The pink dial is home to a cute character in a rabbit costume, the ears of which join to form a heart shape. The little guardian of feelings kept secret becomes the messenger and whispers the sweetest words to the chosen one. The pink strap confirms the tender declaration with “I love you!” written below the dial.

The Swatch Love Collection is completed with stainless steel 316L bijoux, embellished with faceted red crystals. The Glamorous Love trio comprises a heart pendant nestled in steel, which dances on a delicate chain; a simple, pure ring studded with tiny hearts that sparkle with incandescent light; and a set of heart-shaped earrings. The bijoux flash with fiery red, like love.

We’ve always known Swatch for their high-quality, durable watches, but style and holiday spirit are also brought to the table for the Swatch Love Collection. Following are a few links for browsing // purchasing the watches that tickle your fancy or you think would make a good gift for your sweetheart this year, as well as a gallery of photos of these cool timepieces. You can count on the same durable quality for Swatch’s ever-growing catalog of jewelry.

Lovely Mine ($60)
Catch My Heart ($60)
Glamourous Love Jewelry

The new “Live Famously” sweepstakes offers everyone a chance to live famously in the new year. The grand prize gives 1 winner and a friend a once-in-a-lifetime opportunity to live famously for a day in and around Los Angeles, including a luxury hotel stay, private car service to and from the airport, a $1,000 reward card for whatever they want, a $250 spa card and a special concert experience with Perez Hilton. There’s also a chance to win thousands of daily prizes, such as retail gift cards for stylish clothing brands, department stores and online shopping!

There are two ways to obtain a code to participate in the sweepstakes:

1. During the promotion period, visit a LEAN POCKETS® brand retailer and purchase a specially marked package of LEAN POCKETS® brand Stuffed Sandwiches with the Live Famously logo on it.

2. To enter without making a purchase, obtain a code on the “Live Famously Sweepstakes” Tab on the LEAN POCKETS® brand Facebook Page.

After obtaining a code during the promotion period, visit the LEAN POCKETS® brand Facebook Page and complete and submit the registration form. Users will automatically receive one entry into the sweepstakes and advance to the “Instant Win Game” Page and receive one instant play for that day. Limit of one entry per person/per day.

MACHINEDRUM – SXLND by LuckyMe Music Art Parties

LuckyMe is proud to present SXLND, the new 5 track EP from Machinedrum.

It’s been a great 18 months for Travis Stewart. Since we released his Many Faces EP in 2010 we’ve seen a succession of new hip hop, juke & 2step projects on labels Hot Flush, Planet Mu and of course LuckyMe. In Summer 2011 we released his underground smash Alarmaa which featured as part of Jackmaster’s FABRICLIVE 57 CD and tore apart Sonar Festival, clubs and Boiler Rooms alike. But now Stewart is back with Lucky Us for a project 2 years in the making – a sparkling take on Deep Chicago and Modern UK House entitled SXLND.

12” EP comes with Digital Download Card with exclusive Scuba Remix and cut-out Geisha inner sleeve.

Head over to thisisluckyme.com to Pre-order the vinyl copy now!

Kick off the New Year in style. Swatch presents three limited edition watches perfect for any stylish wrist: the bold Year Of The Dragon, the sporty Recognize Me and the celebratory Lucky Snow. At $100 or less, these watches blend affordable Swiss-made luxury. More info on each model below.

Year Of The Dragon:

Swiss fashion watch and jewelery maker Swatch takes great pleasure in celebrating the Chinese New Year. Coming up soon (starting January 23rd, 2012) is the Year of the Dragon, one of the most lively and colorful signs of the Chinese animal zodiac, and is the key symbol of Chinese Spirit. The Year of the Dragon watch features an intricate and graceful Chinese dragon, drawn in blue on the white ground of the silicone strap, taking inspiration from classic Chinese-style blue and white porcelain. The dial complements the dragon with a delicate ornamental blue grid drawn on a white background. A blue dragon appears on the special packaging, too, ready to bring good fortune to everyone in the year ahead.

Price: $65.00
Link to buy.

Recognize Me:

Swiss fashion watch and jewelry maker and partner of the TTR World Snowboard Tour Swatch presents Recognize Me, a rugged New Gent dedicated to the 2011/12 TTR World Tour season and its fabulous riders and fans. Based on the winning design for this season’s TTR World Tour Champion trophy, the black and white beauty features a fingerprint in white on the dial and the six o’clock side of the solid black silicone strap. The 12 o’clock side of the strap is entirely black with a solid black silicone loop featuring the official TTR logo in white.

Earlier this year, Swatch announced the winner of the Swatch Art Rules Design Contest. An international jury chose a design by Chi Fong Leong, a design student at Central Saint Martins in London, from more than 1,000 contest entries submitted by artists and designers from 45 countries. The winning design is featured on the TTR World Tour Champion trophy, which will be presented to the male and female World Tour Champions at the conclusion of the 2011/12 season, and is responsible for the watch’s fabulous, “winning” look and feel. Recognize Me is presented in its own, specially designed sleeve.

Swatch has been involved in snowboarding since the 1980s, and since 2007 has partnered with the TTR World Snowboard Tour, a non-profit organization aimed at establishing snowboarding as a major global sport.

Price: $70.00
Link to buy.

Lucky Snow:

Swiss fashion watch and jewelry maker Swatch presents Lucky Snow a limited edition watch celebrating Shanghai, one of the world’s most dynamic and exciting cities. Presented in special packaging in a limited and numbered edition of 7,777, Lucky Snow comes all decked out in a plush, royal red. Special packaging sets the stage for the celebration, evoking the sights and sounds of Shanghai against the spectacular Pudong skyline.

In a playful contrast to all the bright lights and big-city noise, Swatch has added a more traditional touch, a Chinese pagoda. The pagoda is enclosed within a decorative snow globe that snaps onto the watchcase over the dial, transforming this colorful Gent into a charming bracelet for the holiday season.

Price: $100
Link to buy.

This is arguably what good rock music has become.