Sometimes you don’t always get the desired demographic for your business; however, that doesn’t mean that any company should shun an unexpected demographic, especially if it’s generating revenue. The following music video from WALC — “wearelikecrystal” — was created with original footage by Polish photographer, Bartosz Ludwinski, who currently resides in Germany and was born in Stettin, Poland.
Here’s what Ludwinski claims WALC is about:
“a freaky, wild, spontaneous, and party girl with a love for life…and sex a rare beauty, who is extremly smart, and has a love for life! A beautiful person who wants to change the world and all that she meets in it!!! My hero wow, i just met a crystal… she was amazing! A Person That Doesn’t Disrespect Anyone And Is Very Unique. Crystal METH Anphetomin – dangerouslly addictive street drug.”
Okay, we can forgive the grammatical errors because Ludwinski probably learned English as a second language, but it’s difficult to see how WALC isn’t using sex and drugs as part of their branding. The party photos remind us of thecobrasnake.com, which is a terrific site created by celebrity and fashion photographer Mark Hunter. More importantly, the song was composed by artist Stiver, released by our friends at the Noisy Meditation label. Although WALC created the music video without Stiver’s knowledge, it has increased sales for his song “Merged,” which is available for purchase here. So, we at least condone the song choice.
Another artist from the Noisy Meditation roster–Amberscape–also had an unofficial video created for his song “Maerd,” which has loads of sexual overtones as well.
Sex, and/or drugs, to… sell rock and roll? Well, mostly just sex.
Check out this exclusive mix Godfather Sage (founder of Noisy Meditation Records) made for our site back in 2009. Definitely worth a listen.