French animation artist Cedric Berthier heard Now On’s song “All You Ever Knew” from their classic album Tomorrow Already and was instantly inspired to create this video. The trio, which includes Mayer Hawthorne along with IX Lives (son of Larry “Squirrel” Demps of the legendary Dramatics) and Jackson Perry, dropped Tomorrow Already in 2008 just before Mayer’s debut.

Photo by Paola Angelino.

First thing’s first, we love exciting artists. Born is exciting to us. Venturing into new, refreshing and explosive areas of hip hop & electronica from the flows to the instrumentals. When we listen to Born I Music, it’s as though Tupac Shakur has passed and been reborn as “The Born Identity.”

We’re not all that spiritual, but Born I Music inspires us to get our meditation on more and to truly “meet ourselves.” We think that if you took Shakur, Ghostface, Kanye, Kid Cudi & The Clipse, put them in a blender and applied some of what Born’s production team (Godfather Sage, Imani Beats, & several others) calls “Afro-Asian Electro-Hop”, you’ve gotten a taste of what this man is doing.

On the heels of his latest release “THE BORN IDENTITY MIXTAPE” which you can download free here. We sat down with Born to learn about the man behind the music, his dad’s cooking and how Born manages to create bass-heavy, spine-tingling songs that just make you want to max out your car system and bob your head. Get Familiar.

Born I Music: You rang? Yo. What’s poppin’ G?

Hipsterwave: Not too much. I’ve actually been listening to your new album for like the past few hours non-stop. We also tweeted about it.

Born I Music: [laughs] Cool. Okay, no doubt. You caught it to the end?

Hipsterwave: Yup. Yeah, man.
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From Machinedrum’s FR33DUMB Mixtape:

Lil’ Wayne – “Swagger Like Us,”
Lil’ Kim – “Suck My Dick,”
Dominique Young Unique – “Hot Girl”

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We are happy to present forthcoming HEADLINE additions to the soon approaching and much anticipated Lightning in a Bottle Music and Arts Festival 2010, presented by The Do Lab, which will occur Memorial Day weekend (May 28-31) at the beautiful Oak Canyon Ranch in Irvine, CA.

On the heels of their upcoming release “Drink the Sea”, and after a stand-out Coachella performance, The Glitch Mob will be performing along with the indie sensation Nico Vega and our cherished brothers and sisters, the Lucent Dossier Experience.

We would like to offer our sincerest thanks to all of the amazing submissions on the “Mixtape to Make the Line-up” contest. Not surprisingly our three top finalists were all unbelievable female DJ’s… The submissions have all been great and it was quite a task picking the “Grand Producer” to perform at this years LIB, but alas we have chosen and her name is KRYSTEE!

Other musical additions include Heyoka, Sidecar Tommy, Kitty D, The Luminaries, Geno Cochino, The Makers, Ron Levy, Michael Hart, Manny Greensector, Terrakroma, Motion Potion and DJ Wolfie.

Performances added in addition to Lucent Dossier include, Vau de Vire Society, El Circo, Ricochet ~ Poetic Acrobats, Fire Groove, Stilt Circus, The Wandering Marionettes and Shakti Sunfire

For full lineup and additional information visit the LIB website and stay tuned for more exciting news in the coming weeks.

Lightning in a Bottle:

The history of LIB spans more than a decade, and friends, family, and co-horts of the Do LaB are thrilled and astounded that it’s been more than ten years of making miracles and catching Lightning in a Bottle! Together with all of our friends we will converge on a beautiful new location and transform it into a wonderland for the senses, once again capturing Lightning in a Bottle. Prepare to start the summer off right!!!

4 days and 3 nights of activities and entertainment including music, performances, inspiring art, yoga and meditation classes, sustainability workshops, clothing and craft vending, tasty organic foods, camping and much more!

The Do Lab:

Based in Downtown Los Angeles, The Do LaB is an ensemble cast of creatives ranging from artists, event producers, lighting designers, DJs, constructors, welders, costumers, musicians, and the performance troupe Lucent Dossier. Since 2000, The Do LaB has been dedicated to treating experience itself as the art form. Their exceptional annual events–including the Lighting in a Bottle Music Festival–and jaw-dropping, large-scale art environments, have been attracting a devoted following among the West Coast’s underground creative community, and around the world. While bringing the visions of their home-grown art collective to life, The Do LaB has evolved into a respected event creations company, winning over major brands, music festivals, and trade-shows, with their unparalleled creativity and innovation.

The Do LaB’s portfolio includes clients such as the Coachella Music Festival, Ford, Audi, Red Bull, Scion, the Virgin Music Festival, Speakercraft, Esquire Magazine, AIDS Project Los Angeles, Stop Aids Organization, and many more

The Confluence:

Is a post label thinking management/marketing firm that takes an artist-centric approach to addressing the shifting music landscape. They will be releasing EP’s for MartyParty, AdamandEvil and the Lightning in a Bottle 2010 festival’s “Lightning in Your Ear” artist sampler to benefit the charity Critical Beats whose goal is to allow the natives to share the sacred healing sounds of their lands with new audiences all over the globe.

Nico Vega – “So So Fresh:”

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Download.

Lightning in a Bottle! (official video):

Three 6 Mafia / Lil’ Flip – “Rainbow Colors” (from Rustie’s “Thump Krak” LuckyMe mix.)

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