Pop Rocks is an online interview program. In this episode, soul freak Jamie Lidell talks to us about his album Jim and why his alter ego makes more sense than Beyonce’s. Lidell is always fun to watch in interviews. He’s animated with it. We love how Jamie Lidell has become a famous musician but is still wacky and quirky like he just doesn’t care. Basically, he keeps it real.

In addition to having his music played on Target commercials, he has had it featured in Grey’s Anatomy and played in fast food places like Chipotle.

We’re not completely sure, but it almost sounds like Lidell gets wrecked on booze or drugs when jamming out in his songs. Of course, it could all just be part of the image.