So Katy Perry was all-in, now so is Nicki Minaj. Not a bad song. That’s great that Minaj wrote it for Adidas. Stack that money gurl! Young Money. YOLO. YMCB and all that.
Press – 8/1/12:
This is the unveiling of the adidas Originals chapter of the “adidas is all in” campaign today, leading with a hero campaign film featuring some of our brand’s most talented friends like international superstar and style icon, Nick Minaj, Korean pop sensation, 2NE1, fashion’s wild child, Jeremy Scott, NBA MVP, Derrick Rose, and hip hop artist, Big Sean.
The campaign film directed by Melina Matsoukas features Nick Minaj’s new song, “Masquerade”, which is specially written for the film. “all originals represent” film zooms into sidewalks across the globe, showing the creative spirit from New York to Tokyo, and from Paris to Rio de Janeiro. “all Originals represent” inspires and invites consumers worldwide to go all in at http://www.adidas.com/originals, and represent what they are all about as individuals and as part of a bigger whole—their crew.