Huge thanks to Perhansa Skallerup and Juliet Bennett Rylah for their attendance and coverage of this year’s Fall Project Ethos event. Following are the photo selects from Skallerup from the event. Hope you enjoy!
Project Ethos, presented by Scion during LA Fashion Week brought together over 1,500 attendees to witness the both local and international collaboration of fashion, music and art. Additional partners include Aids Healthcare Foundation, French Tuesdays, Jin & Quinn, Sebastian Professional, Midori, Lab Art, The Fashion Law Group, and TNT Agency.
The opening fashion showcase began with a mix of couture gowns, rockabilly chic and statement metalware. Designers Ermelinda Manos Designs, Marialia and jewelry from Kristen Dorsey Designs paired with Lauren Stucky. Tween sensations Victoria Strauss and Lauren Suthers modeled for Tumbler & Tipsy by Michael Kaluva presented by Aids Healthcare Foundation and Out of the Closet Thrift Stores with a finale walk from reality star Josie Stevens. Official hair care partner Sebastian Professional brought a rare and masterful theatre like showcase with hair looks executed on stage by head stylists showcasing their “EvoTech” collection.
The second fashion show brought designers Alex Vinash, Krammer & Stoudt, CA by vitamin A, and NBC’s Fashion Star favorite GLAUDI by Johana Hernandez presenting a line up of Spring must haves. Rollasole debuted their most recent sole-saving vending machine in the main lobby.
The art gallery, located in Bardot and presented by Midori, the original melon liqueur, featured live performances from jazz artist Matt Von Rodrick, visual installations from Miguel Big, Leah Devora, Brittany Thurston, Michael “Malafiura” Fontana, Chelsea Knight, C. Harvey Smith and Cutter Cutshaw. Lab Art, the largest street art gallery in the nation, exhibited three of their resident live artists, Mar (aka This Means Mar) who created a Midori inspired piece, Annie Preece and LeBa.
L.A. based band YACHT rocked out to a packed house, followed by an encore fashion show by Alex Vinash and Tumbler and Tipsy. DJ sets by DJ Stubbs and DJCJ took the party until 2am.
Project Ethos showcases fashion, music and art to buyers, media and consumers through live events and the world-wide-web. With over 1,000 fashion designers, musicians, and artists featured, Project Ethos has seen coverage on NBC, Huffington Post, People, HLN, and The Los Angeles Times. Events have been held in Los Angeles, San Diego, San Francisco, Portland, Las Vegas, and Scottsdale. ProjectEthos.TV features a web series that covers the behind the scenes of featured talent.
Scion from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit Scion.com.
LOS ANGELES- B&E Soap and Scrub Co. (Beauty and Evolution) will debut their line of eco-friendly, paraben free, body scrubs at the annual Los Angeles Gift Show to be held at the Los Angeles Convention Center in the Kentia & South Halls (1201 S. Figueroa Street Los Angeles, CA 90015). Dates and hours are as follows: Friday, January 25th – Sunday January 27th 9am-6pm and Monday, January 28th 9am-4pm. In addition to innovative newcomers B&E Soap and Scrub Co., nearly 2,000 local and international vendors will be present at the gift show.
CEO Branndon Brown launched B&E Soap and Scrub Co. in 2010 with a team dedicated to providing customers with an incomparable experience from product to value and everything in between. B&E has revolutionized the way to use natural ingredients derived from a variety of plants, vegetables and fruits by unlocking the human body’s potential to moisturize, smooth, and soften without relying on harsh chemicals. Their unique blend of essential oils and sugars create a product serving multiple uses for your body and beauty care.
When asked why he decided to start a business in the beauty and skincare industry during the worst economic climate the U.S. had seen Brown replied: “I read an article on the spending habits of women and saw that women were cutting back on many pleasures, but beauty care was not one they compromised. Then I saw how much they were paying for items and realized how expensive they were. It was then I wanted to start a business that would provide women with affordable luxury.”
The B&E collection includes a variety of unique scents from their ever popular Vanilla Oatmeal Brown Sugar scrub to Ginger Mango, Coconut Lemongrass, Citrus and even an Unscented scrub for those with more sensitive needs. B&E prides themselves on creating products for the individual. Therefore, when you order their scrubs B&E guarantees that they have been produced no longer than one week before your placed order. B&E also accepts custom orders by creating scents specific to each customer’s needs.
B&E Soap and Scrub Co. is a maker of artisan skincare products that specialize in body and face care. B&E Soap and Scrub Co’s mission is to provide high quality and luxurious skincare products at an exceptional value. They are currently carried in J*Girl Lingerie in Westlake Village and Trilogy Spa in Manhattan Beach.
Oh what a lovely time Project Ethos always is. This most recent event seemed more packed than ever and it would appear that Project ETHOS is blowing-up! Press…
Fashion, Music & Downtown LA Art Walk Successfully Merge for the First Time
A Packed House Welcomes the Refreshing Combination at Exchange LA
LOS ANGELES- Thursday, October 11th hosted the first ever LA Fashion Week meets Downtown LA Art Walk by Project Ethos. The historic Exchange LA featured an array of programming for attendees from multiple fashion shows and DJ sets to an electric performance from Icelandic female pop group, The Charlies. The red carpet bustled with excitement where official sponsor Scion parked a sleek white FR-S sports car, a model that had just premiered this year.
The Meet and Greet in the downstairs art gallery hosted by The Fashion Law Group reached capacity with a variety of celebrity stylists including those from Chic Little Devil Style House, buyers from LF Stores and The Doneger Group, and curators from Art Pic Gallery, Altered Space Gallery and more as well as hundreds of fashion, music and art enthusiasts.
Emerging designer fashion shows began at 9:30pm and 10:30pm featuring the designs of Jose Galeana (Galean Designs), Jennifer Krischer (Linden), Felicia Barth-Aasen (Collective 26), Claudia Gonzalez Pruitt (Beso Moda), Andre Myers (Nine Menswear), B. by Aperire, Marialia Pacitto (Marialia), Lawren Michele Cappelletti (Lawren Michele) and Kiki Hasija (ARIA by Kiki Resort Wear. Models cascaded down the staircases to strut in front of a LED wall with their hair and make-up styled by TNT Agency.
Starting off the “Synthesis” after party was a fashion show by the iconic Goorin Bros. with their latest collection. Artists Steven Michael O’ Connor and Jhydyn Levi also took to the stage with two forms of live art, O’Connor who completed an oil on canvas piece and Levi whose paint-splattered 3-D creation spelling the words “Project Ethos” gave the audience a feast for the eyes. Electro-club duo Oliver and celebrity DJ Caroline D’Amore also lent their skills to the after party, spinning throughout the celebration.
Fashion, Music, and Art Glow at Avalon
Designers, Musicians and Artists Provide Artistic Adrenaline for Event Goers
Los Angeles, CA- The Avalon in Hollywood was the destination for fashion aficionados, music lovers and art connoisseurs on June 19th, 2012 sponsored by Armand de Brignac. The industry meet and greet featuring signature “fashion”, “music” and “art” cocktails, a dessert bar by Sweets and Treats and decor by Savvy Flowers was packed with buyers, curators, press and participants. Attendees included reps from Tom Ford, the Dolan Group, Art Pic LA and a number of celebrity stylists.
With Reza Farahan, star of Shahs of Sunset and Golden Brooks from the CW’s Girlfriends settled in the front row, the first fashion show began with colorful collections of menswear, womenswear and accessories. Emerging designers Lauren Stucky (Lauren Stucky), Camiille Liim (Camille Liim), Noah Landis (Kent Denim), Candice Wu (Candice Wu Couture), Nausheen Gilkar (Sheen), Brenna Hoffman (XYST) and Michail Sykianakis (Mihail Kian) impressed the crowd with fresh perspectives for style this year. Models with hair and make-up styled by TNT Agency hit the runway in front of the largest high definition LED wall in any night club in the country.
Virtual Boy, a local electronica duo, performed during the break between fashion shows while live art from Lab Art’s Meex One, Felix, Septerhed and Philip Lumbang showed event goers the creative process behind their work. Alexander Salazar Fine Art based in San Diego brought Spenser Little who sold 4 pieces of his quirky, yet thought-provoking wire art.
The second runway show was a feast for the eyes with plenty of gowns and glamour from Project Runway Alumni Bert Keeter, Gordana Gehlhausen and Michael Costello. The crowd was thrilled to see some of their favorite characters of the Bravo show live on stage premiering new lines.
At 10pm the after party hosted by Jin&Quinn started with a bang as DJ Caroline D’Amore got the crowd re-energized. Shortly after, dancers from LA Doll House took the stage to open for 10 Corso Colombo, a favorite of celebrities such as Kendra Wilkinson-Baskett, Lindsay Lohan and many more. Taryn Manning spun as Venice based artist Flewnt took to the stage to create a Project Ethos inspired piece complete with a full 3-D sewing station including a working bench, sewing machine, iron and stool.
Project Ethos showcases emerging fashion, music and art to buyers, media and consumers through live events and the world wide web.
Jin&Quinn create celebrity driven Branded Lifestyle Events in LA. Current clients include: The Sayers Club, Mondrian Hotel, The Andaz Hotel, The W Hollywood, Chinese Laundry, Ducati, Fred Segal, Chinese Laundry, THQ and Squaresoft and many more. Recent Guests include: Adrian Grenier, Andrea Lowell, Apl de Ap from the Black Eyed Peas, Bai Ling, Caroline D’Amore, Dev Patel, Ed Westwick, Emmanuelle Chriquiri, Florence and The Machine, Gene Simmons and Family, Jesse Metcalfe, Joanna Krupa, Joe Jonas, Josh Henderson, Jared LetoKevin Connelly, Kim Kardashian, Laura Shields, Macy Gray, Mark Zuckerberg, Mark Salling, Melanie Brown, Melody Thornton, Rex Lee, Robert Kardashian, Sam Worthington, Shia Labouf, Shannon Elizabeth, Shar Jackson, Stevie Wonder, Taylor Lautner, Tara Reid, Taye Diggs, Vanessa Williams, Vida Guerra, Will.I.Am, Wilmer Valderamma, and many more.
About four and a half months ago we went to the Project ETHOS LA Fashion Week show and saw the new line of Seth Aaron Henderson. The video was never posted. Because of the bright runway lighting–and lack of a camera that can handle the truth–the video is a bit dodgy. However, you can still get the gist of the line. Since Henderson was one of the judges on the Project Runway Season 9 Casting Special yesterday, we figured why not post the video for your viewing pleasure. Enjoy!
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