Earlier this year, adidas Originals invited girls around the world to #represent and get creative with us in the Originals White Space Project (#WSP). Girls brought their ideas to 9 of the “white spaces” we had set-up across different cities around the world. Now, we are excited to share the fruits of all the girls’ labors in a round-up video showing how the #WSP girls represented for all creative girls around the world.
In Berlin, A Shop of Modern Arts turned our Originals store in Berlin Mitte into a temporary vernissage; in Tokyo, pop icon Kyary (girl behind quirky single, “Pon Pon Pon”) filled the Tokyo store space with her creative inspiration; in New York, designer duo Coco and Breezy teamed up with soulful crooner, Yuna, to turn the SoHo store space into a DIY haven and sound stage.
While the #WSP has come to an end, adidas Originals still wants everyone to #represent, and this time, we are inviting the boys as well, to be a part of our new global “all originals represent” campaign.
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